About Us
All too often the African American community, especially women, put their health and wellness on the backburner to focus on other challenges in life. Dr. Maurita Holmes founded Bella Noir, which means beautiful black girl, in hopes of creating a safe space for the community to come learn how to make healthier lifestyle choices. Because both her parents died due to preventable illnesses, her passion has become to help people of color be proactive instead of reactive when it comes to their health.
Every brand has a story to tell and that story is only as good as the people who tell it. At Bella Noir, we believe in building the body, mind and soul. Our luxury health and wellness brand is revolutionizing the industry by providing sensational experiences that focus on convenience, quality and reliability. With a motto of “Better health through better living,” our products and services were created to help our clients discover wellness through healthy lifestyle choices.